The NHSScotland Identity

The guidelines on this site provide an essential design toolkit to establish this new identity. They include detailed information on advertising, forms, literature, livery, signage and stationery.
The Identikit section provides you with an overview and the detail is within each of the other key topics. The aim is to ensure consistency across all NHSScotland communications and activities by the use of a unified visual identity within a design framework.



What's on this Site

Identity Guidelines
Guidance (in Adobe pdf format) showing the various elements of the Corporate Identification and how to use them.

Digital Assets
Contains files for all 17 variants of the identity (see pages 11-12 of your Identikit folder). For each variant, you’ll find:
  • Mac eps files for all externally produced items
  • PC .jpg files for all internally produced items.
  • PC templates for letterhead, fax and PowerPoint presentations for each of the identity variants.

Other Assets
Contains eps files for the following general assets:
  • The NHS caring device
  • Arrow signage files
  • The Scottish Executive Banner
  • Security Pattern

Fonts
Regular, italic and semibold weights of the Stone Sans typeface for Macintosh and PC, plus a table telling you how many licences your particular organisation has the right to use.



Further Information