Welcome
Our guidelines have been designed to ensure the NHS Scotland identity is used correctly and with impact. The NHS Scotland Brand Guidelines are a set of rules and guidelines about design and communication. Its purpose is to ensure we present a consistent, trustworthy image to those who rely on NHS services for their health and wellbeing.
Why we need this
NHS Scotland is at the heart of our society, and the people of Scotland care passionately about it.
Patients, staff and stakeholders deserve to have confidence in NHS Scotland. Their trust naturally depends on what we do, but it’s also influenced by how we are seen and perceived.
Our brand and identity should convey a reassuring and dependable presence and must be used accurately and consistently.
Downloadable assets
Brand guidelines
Download a PDF version of the brand guidelines for offline use or sharing.
Digital assets
Download assets containing all variations of the NHS Scotland and NHS Health Board logos.