No wording, including straplines, can be used or locked up, with or alongside the NHS Scotland logo. Any wording, including positioning statements, must sit outside the exclusion zone.
Wording designed to help explain the service, such as straplines, is not permitted as this risks creating variation and fragmentation of the brand identity.
The NHS letters and NHS Scotland logo or NHS Board logo variant, combined with the organisational name, offers patients, public or staff credibility and trust in the care the NHS delivers.